Lutron
Philips
Lutron
Philips
Toyota
iPad App & Product Comparison Experience
Bringing the Entire Showroom to an iPad
At SRP, we have partnered with Toyota since 2010, helping the brand connect with customers through digital experiences, content, and sales tools across Latin America.
When Toyota Argentina needed a smarter way to present its full vehicle lineup, we designed and developed a native iPad application that transformed every customer interaction into a more engaging and actionable sales experience. We didn't digitize the brochure. We digitized the moment of decision.
The Challenge
Creating a Smarter Sales Experience
Toyota Argentina needed a presentation platform that could support its national dealer network with accurate, consistent, and easy-to-update product information.
Printed brochures could no longer keep pace with frequent updates to:
- Vehicle specifications
- Model information
- Colors and upholstery options
- Pricing
- Dealer network information
The challenge wasn't simply replacing printed materials with digital ones.
Toyota needed a sales tool that could perform equally well: Inside dealerships, At trade shows, During corporate events, and In one-on-one customer conversations
The Solution
A Digital Sales Platform Designed Around the Customer
Rather than building a digital catalog, we created a guided sales experience based on the questions customers naturally ask while choosing a vehicle.
The application allowed users to:
Explore Toyota's complete vehicle lineup.
Compare models side by side.
Review technical specifications.
Browse available colors and upholstery.
Watch product and brand videos.
Access suggested pricing.
One feature became the strategic heart of the application:
Test Drive Scheduling
Customers could select their preferred vehicle, choose a date and time, and request a test drive directly from the iPad.
Instead of ending the conversation with information, the app turned interest into action.
Whether exploring a Corolla, Prius, Hilux, RAV4, Camry, SW4, or Land Cruiser 200, every interaction could immediately become a sales opportunity.
Results
Extending the Showroom Beyond the Dealership
Sales teams gained a tool that combined:
All within one seamless customer experience.
The result was a mobile showroom that could travel anywhere an iPad could go: dealerships, events, product activations, and Customer meetings.
Technology creates the greatest value when it meets customers at the exact moment they're ready to make a decision.