Burson Latino

Branding, Digital & Environmental Design

Building a Brand for the US Hispanic Market

Burson Latino, the US Hispanic market division of global communications firm Burson-Marsteller, needed a distinctive brand presence that could speak to a diverse and influential audience while remaining unmistakably connected to the strength of its global parent brand.

SRP was selected to create a comprehensive brand ecosystem for the new division, developing an identity that brought together strategy, culture, technology, and space.

A distinct brand perspective for a diverse and influential market.

The Challenge

Distinctive, Yet Part of a Global Brand

The challenge was to give Burson Latino its own personality without separating it from Burson-Marsteller's established global identity.

We created a visual language that felt contemporary, sophisticated, and culturally relevant, designed to reflect the energy and diversity of the US Hispanic market while preserving the credibility and recognition of one of the world's leading communications firms.

Our work included:

Brand identity and visual system
Website design and development
iPhone and Android app
Corporate and business presentations
Marketing and communication materials
Environmental branding for the Burson Miami office

The Solution

One Brand. Every Touchpoint.

Rather than treating each deliverable as a separate piece, we designed Burson Latino as one connected brand experience.

The identity moved seamlessly from digital platforms to presentations, mobile applications, communication materials, and the physical environment of Burson's Miami office.

Every touchpoint reinforced the same idea: a global communications leader with a distinctive understanding of the US Hispanic market.

Results

A Brand Designed to Live Everywhere

Burson Latino emerged with a cohesive, flexible identity capable of working across business development, digital experiences, corporate communications, and physical spaces.

The project reflects what we believe strong branding should do: create recognition, communicate positioning, and build a consistent experience wherever audiences encounter the brand.

A brand experience built to connect across cultures, platforms, and spaces.