Burson Latino
How to Build a Digital Marketing Strategy From Scratch
Burson Latino
How to Build a Digital Marketing Strategy From Scratch
Clariant
Industrial Signage & Environmental Branding
Turning an Industrial Facility Into a Branded, Functional Environment
For Clariant, SRP developed a comprehensive signage and wayfinding system for its industrial facility, managing the project from initial assessment and concept development through production and turnkey implementation.
The challenge went beyond designing individual signs. It was about bringing the Clariant brand into the physical environment through a system that could guide, inform, and organize while reinforcing a consistent brand experience across the facility.
The Challenge
We began with an on-site assessment to identify communication, orientation, identification, and signage needs throughout the plant.
The objective was to create a cohesive environmental branding system that could organize information across different spaces while maintaining:
- Clarity and visibility
- Functionality and orientation
- Consistency with Clariant’s corporate identity
The system needed to work across the facility while responding to the specific requirements of an industrial environment.
The Solution
One Integrated System, From Strategy to Installation
SRP developed the project as a complete environmental communication and branding system, taking the process from initial planning through final implementation.
We mapped signage requirements, defined the visual and functional approach, designed the different applications, coordinated production, and managed implementation on site.
This end-to-end process ensured consistency at every stage, from the strategic thinking behind the system to the materials, scale, placement, and final execution.
Results
A Stronger Brand Presence Across the Physical Environment
The result was an integrated industrial signage and wayfinding system that made the facility easier to navigate, information easier to understand, and the overall environment more coherent with the Clariant brand.
By extending the brand into the physical space, the project transformed signage into a strategic brand touchpoint, strengthening identity, consistency, and the overall experience of the facility.
- Clearer wayfinding across the industrial facility
- Consistent brand presence throughout the physical environment
- Integrated execution from assessment through installation
Great signage does more than guide people. It turns physical space into a branded experience
