Philips
Smiles Against Bullying
Philips
Smiles Against Bullying
Saneex
Naming, Brand Identity & Digital Experience
Creating a Brand for a Category of Its Own
Saneex is an innovative technology startup redefining hygiene in high-traffic environments with a new category of commercial-grade self-sanitizing toilet seats.
From the very beginning, SRP helped shape the brand from the ground up, creating the Saneex name, tagline, brand identity, website, communication materials, 3D animated video, and motion graphics.
Designed for spaces such as airports, hospitals, schools, corporate facilities, and other high-use public environments, the product needed a brand as distinctive and forward-thinking as the innovation behind it.
The Challenge
Making the New Instantly Understandable
Introducing something genuinely new requires more than visibility. It requires clarity, credibility, and a brand capable of making an unfamiliar concept immediately understandable.
Saneex was entering a space where there was no established category or visual language to build upon. The challenge was to create a distinctive identity while clearly communicating what the product was, why it mattered, and where it could make a difference.
The Solution
From Name to Complete Brand Experience
SRP developed Saneex as a complete brand ecosystem, combining strategic branding, digital experience, and visual storytelling. Every touchpoint was designed to make the innovation clear, distinctive, and relevant to the environments where the product operates.
Brand Foundation
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Naming & Positioning
Created the Saneex name and established its positioning within a new product category. -
Tagline & Brand Messaging
Developed a clear verbal identity to communicate the product's value and innovation. -
Visual Identity
Designed a contemporary and flexible identity system built to work across multiple environments and applications.
Digital & Motion Experience
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Website
Designed and developed a digital experience that explains the technology, benefits, and applications of Saneex. -
3D Animated Video
Created a visual representation of the product and its technology, making the concept easier to understand. -
Motion Graphics & Communication Materials
Extended the brand into dynamic and static communication assets for presentations, sales, and promotional use.
The Result
A Brand Ready to Define a New Category
Saneex emerged with a distinctive, contemporary, and flexible brand designed to support the introduction of an entirely new product category.
By connecting strategic naming, visual identity, digital experience, and motion, SRP created a cohesive brand system capable of communicating the innovation clearly across different audiences and environments.
A complete brand foundation built to make a new technology easier to understand, remember, and adopt.
