How Can a Small Business Improve Its Visibility in ChatGPT, Gemini and Perplexity?
Provo Air Center
How Can a Small Business Improve Its Visibility in ChatGPT, Gemini and Perplexity?
Provo Air Center
Electrolux
Premium Advertising & Campaign Development
Premium Appliance Advertising for Mexico & Central America
Electrolux ICON represents the premium side of Electrolux, bringing sophisticated design, innovation, and high performance to a complete portfolio of luxury home appliances.
SRP partnered with Electrolux to develop print and digital advertising for the ICON product line across Mexico and Central America, covering refrigerators, ovens, cooktops and grills, dishwashers, wine coolers, ice makers, and outdoor cooking appliances.
One premium brand. Multiple appliance categories.
One unmistakable visual identity.
The Challenge
Making Every Product Part of a Premium Experience
Communicating a premium appliance portfolio requires more than showcasing individual products. Each piece needed to highlight distinctive features and performance while building a consistent, aspirational brand experience across multiple product categories and regional markets.
The communications needed to:
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Highlight product innovation and distinctive features.
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Elevate product design through premium visual storytelling.
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Maintain consistency across categories, markets, and media.
The Solution
Turning Product Features Into Visual Stories
We created a cohesive series of print and digital campaigns that transformed product features into sophisticated visual stories.
Through premium art direction, carefully crafted messaging, and a strong focus on product design and lifestyle, we positioned Electrolux ICON appliances as objects of performance, innovation, and contemporary living.
The communications were developed for Mexico and Central America, maintaining a consistent premium identity across markets, product lines, and media.
The Solution
One Portfolio, One Powerful Visual Language
A distinctive advertising platform that brought the complete Electrolux ICON appliance portfolio together under one powerful visual language, reinforcing its premium positioning while giving each product category its own reason to stand out.
- Consistent premium positioning across Mexico and Central America.
- Cohesive visual identity across multiple appliance categories.
- Flexible communication system adaptable to print and digital formats.
The result was a flexible communication system that could adapt across formats and markets while maintaining the visual sophistication expected from the ICON brand.
