Nozin
Toyota
Nozin
Toyota
Boehringer Ingelheim
50th Anniversary
Celebrating 50 Years Through a Brand That Took Over Every Touchpoint
Boehringer Ingelheim is one of the world's leading pharmaceutical companies, developing innovative medicines and healthcare solutions for people and animals. With a strong presence in Argentina, the company has built a long-standing history of innovation and commitment to healthcare.
For Boehringer Ingelheim’s 50th anniversary in Argentina, SRP created a commemorative brand identity designed to celebrate five decades of history while feeling unmistakably connected to the company’s established corporate brand.
The Challenge
Turning a Corporate Milestone Into a Visible Celebration
A 50th anniversary is more than a date. It is an opportunity to celebrate legacy, recognize the people behind it, and reinforce the presence of a brand that has been part of the country for generations.
The challenge was to create an anniversary identity strong enough to stand on its own, yet flexible enough to live naturally within Boehringer Ingelheim’s global visual system.
The identity needed to:
- Celebrate 50 years and the company’s legacy in Argentina.
- Adapt across formats, from corporate materials to large-scale applications.
- Create consistency across every touchpoint.
The Solution
One Anniversary Brand. Every Touchpoint.
SRP developed the 50th anniversary branding and extended it across the company’s physical and digital communications.
The identity came to life at every scale, from advertising, invitations, and corporate materials to a monumental banner covering the façade of Boehringer Ingelheim’s iconic Argentina headquarters.
Rather than treating the anniversary as a single campaign, we created a cohesive visual system that allowed the celebration to become part of the company’s everyday brand experience.
The Result
A Milestone Made Impossible to Miss
The anniversary identity created a consistent and highly visible celebration across Boehringer Ingelheim Argentina, transforming 50 years of history into a brand experience employees, partners, customers and visitors could see and share.
From one of the largest physical applications to the smallest communication detail, every touchpoint carried the same message: 50 years worth celebrating.
