Ecotubix

Amadeus

Best Sellers - Internal Campaign

Amadeus is a global leader in technology for the travel and tourism industry, driving more open ways of working and more connected ways of thinking to make travel work better for everyone, everywhere.

For this project, we focused on the design and execution of a comprehensive internal communications strategy based on an extensive materials toolkit, designed to impact an audience distributed across 16 countries in Latin America.

The Challenge: Bringing the Growth Strategy to Life

In 2017, Amadeus LATAM launched its corporate strategy under the theme of the "Five Pillars for Growth and Diversification." The challenge was threefold:

Communicate these five pillars clearly, memorably, and attractively to the 2,000+ employees in the region.

Integrate the new strategy into the organizational culture, driving action and commitment.

Unify communication across 16 countries with diverse audiences, utilizing multiple channels, including a regional contest.

Key Takeaway: To transform complex corporate strategy into a memorable and engaging experience for over 2,000 employees across 16 countries.

The Solution: Amadeus Best Sellers
The All-Star Campaign

We developed the "Amadeus Best Sellers" concept, an internal campaign inspired by the world of cinema and popular blockbusters. Each of the "Five Pillars" was paired with an iconic movie, creating visual and conceptual narratives that made the strategic content instantly recognizable and fun.

The pillars, such as "Unlock business travel" (Murder Mystery), "Multiply Air Content Offering" (The Highest Jump), and "New Business Expand & Innovate Beyond Air" (Strategic Growth League), came to life through their own cinematic identity.

Integrated Campaign Design

We created an aesthetic that mimicked movie posters and film merchandise.

Extensive Communication Toolkit

Production and distribution of a wide range of materials, from office decorations (like the vinyl stickers in the images), posters, screensavers and videos, to corporate gifts, merchandising, and live events.

Regional Activation

The campaign served as the framework for a regional contest that encouraged teams to interact with the pillars, significantly increasing knowledge and ownership of the growth strategy.

The Result

The Amadeus Best Sellers campaign was a complete success, achieving a comprehensive and integrated communication of the company's strategy throughout the LATAM region.

High Impact and Retention: The use of popular cultural references (movies) ensured high recall of the "Five Pillars" and their objectives.

Culture of Recognition: The "Best Sellers" format and the regional contest fostered a culture of celebration, healthy competition, and collaboration.

Regional Cohesion: A unified communication was achieved that transcended the borders of the 16 countries, making every office feel part of the same all-star team.

The case demonstrates how creative design thinking can take complex corporate information and transform it into a fun, memorable, and effective internal brand experience, laying the foundation for Amadeus' growth and diversification in Latin America.

Ecotubix

Ecotubix

Amadeus

The Challenge: Bringing the Growth Strategy to Life